Behind a nation's game.

For over twenty years, the lottery terminal used in Italy’s betting shops had remained unchanged — a tool deeply familiar, yet outdated and far from user-friendly. Every day, thousands of retailers use it for hours on end, serving players quickly and continuously, often under pressure and with high transaction volumes. The redesign challenge was to modernize a system that millions were accustomed to, improving efficiency, readability, and ergonomics without disrupting established habits. The result is a renewed interface and physical experience that supports speed, comfort, and precision — bringing design to the heart of Italy’s most played games.