2025
Lotto Shop Consle
Behind a nation's game.
Services
Product Design, UX/UI
Category
Lottery
Company
Brighstar Lottery
Domain
B2B
The design behind a nation's game.
For over twenty years, the lottery terminal used in Italy’s betting shops had remained unchanged — a tool deeply familiar, yet outdated and far from user-friendly. Every day, thousands of retailers use it for hours on end, serving players quickly and continuously, often under pressure and with high transaction volumes. The redesign challenge was to modernize a system that millions were accustomed to, improving efficiency, readability, and ergonomics without disrupting established habits. The result is a renewed interface and physical experience that supports speed, comfort, and precision — bringing design to the heart of Italy’s most played games.
5
owned brands.
50k+
Physical shops
1.5
Full year of work
Goal
The Lotto Terminal is the tool retailers use at the counter to sell games to players, so speed and clarity matter in every interaction. We started by analysing the existing terminal through qualitative research, analytics and heuristic evaluation, which showed us where retailers lost time. The redesign reorganised the interface around the different moments of a sale, with the goal of fewer clicks, faster use and the right information at the right moment. It also introduced features that take work off the retailer’s hands, such as automatic win checking and a live summary of the plays in progress.
The new terminal is being deployed and will soon be in use at 50,000+ points of sale across Italy.
Cognitive effort reduction
The point of sale environment is chaotic and full of stimuli. The device has to be designed for this context.
Usabiltiy and Accessibility
The previous tool did not meet the required usability standards.
Automation
Iterative work requires shortcuts and automation.The new tool wants to help resellers with automatic patterns recognition
Scalability
New games are coming to the market and our tool needs to be readt for all of them.
Rol
My Role
I worked on the Lotto Terminal with another designer and a product manager, and we collaborated on every part of the project. My contribution covered all levels of the product: the information architecture and wireframes, the UI and the visual style.
Design
Design process
What guided our decisions
Our starting point was the data collected over many years by the business unit that researches retailers. We used it as a baseline, but our design choices were driven mostly by contextual analysis of how the terminal is actually used and by design heuristics. We paid close attention to who uses it: retailers’ age and background, from newcomers who must learn a device like this from scratch to people who have used the old one and previous versions of it, for even 30 years. The design had to work for both.
A design system of its own
We created a dedicated design system for this product. Our other products are B2C and share a common design system, while the terminal is a B2B tool, so it stays separate.
A new way of developing
On this project we also tested a new tool that lets developers extract components straight from Figma and turn them into development assets. For it to work, I defined the naming and components down to the smallest detail, so that a plugin could export them automatically. According to engineering, this cut front-end development time significantly.
Before / After
The Lotto Terminal is the tool retailers use at the counter to sell games to players, so speed and clarity matter in every interaction. We started by analysing the existing terminal through qualitative research, analytics and heuristic evaluation, which showed us where retailers lost time. The redesign reorganised the interface around the different moments of a sale, with the goal of fewer clicks, faster use and the right information at the right moment. It also introduced features that take work off the retailer’s hands, such as automatic win checking and a live summary of the plays in progress.
The new terminal is being rolloing out to 50,000+ points of sale across Italy.
Impact
Our usage analytics don’t allow a clean before-and-after comparison on the terminal, so we measured the impact through qualitative research with retailers. They told us three things:
Clearer interaction: it is easier to understand what to do at every step.
Leaner flows: the main flows are much more direct and immediate.
A terminal that anticipates: the new interactivity, which anticipates what the user is about to do, is especially appreciated.
The new terminal is being rolling out to 50.000 shops. The work is still ongoing: we keep refining the product.
Further analytics cannot be shared here since are covered by NDA.
Want to know more?
Contact me directly to know more about the project.
All products, brands, logos and trademarks shown on this page are the exclusive property of Brightstar Lottery. This case study reflects my personal contribution and is shared for portfolio purposes only.