2026
Mobile and Web App
Crafting the Ultimate Game Hub
A new Italian platform for e-draws and digital gaming.
Services
Brand Design, UX Design
Role
Senior UX Designer
Domain
Gaming, E-Draws
Company
Brightstar Lottery
Product Discovery
In 2024 MyLotteries Play was created.
The Italian Lotteries have long been part of the nation’s collective imagination — from Gratta e Vinci to Lotto and MillionDay, these names evoke luck, excitement, and tradition.
Our challenge was to transform this heritage into a modern digital experience, creating a single platform that celebrates the history of these iconic brands while opening the door to new forms of entertainment.
A space where design meets responsibility, and where the joy of gaming is expressed through clarity, balance, and color.
The result is a renewed ecosystem that embraces both the legacy of the past and the possibilities of the future, introducing new categories — slots, casino, virtual games, and cards — all within the framework of responsible gaming.
5
owned brands
100+
Online games
88k
Active users
Graphic Design
Brand Design
A key aspect of the project was the redesign of the brand icon moving from the existing MyLotteries App icon.
The new icon represents an evolution of the My Lotteries app icon, maintaining its brand colors and signature shapes while projecting them into a new, three-dimensional space.
This shift symbolizes the brand’s transition into a more dynamic digital world — one that’s engaging yet mindful.
The geometric cubes featured throughout the website’s visual system echo the same concept: they convey solidity, structure, and motion, visually linking the icon’s evolution to the overall graphic identity of the platform.
MyLotteries
Our iconic App.
My Lotteries Play
Our news website
Design Process
Cross-Platform Integration
To deliver a truly ubiquitous gaming experience, the platform was developed with a cross-platform philosophy. Beyond the responsive web interface, the entire ecosystem is fully integrated and optimized for mobile devices, making it available as a dedicated native experience on the App Store. By bridging web and mobile environments, the design ensures continuous engagement and a fluid hand-off for a massive user base, maintaining visual and operational consistency regardless of the touchpoint.
Design Process
Visual Identity
Evolution
Color takes on a new dimension of depth and movement.
2
Playfullness
3D design evolves tradition in step with modernity and the playfulness of our environment.
3
