Brand Idendity
Building a brand
Design services
A new platform for digital game.
In 2024 MyLotteries Play was launched.
The Italian Lotteries have long been part of the nation’s collective imagination — from Gratta e Vinci to Lotto and MillionDay, these names evoke luck, excitement, and tradition.
Our challenge was to transform this heritage into a modern digital experience, creating a single platform that celebrates the history of these iconic brands while opening the door to new forms of entertainment.
A space where design meets responsibility, and where the joy of gaming is expressed through clarity, balance, and color.
The result is a renewed ecosystem that embraces both the legacy of the past and the possibilities of the future, introducing new categories — slots, casino, virtual games, and cards — all within the framework of responsible gaming.
UX Design
UI Design
Product Design
Graphic Design
Graphic Design
Logo Design
A key aspect of the project was the redesign of the brand icon moving from the existing MyLotteries App icon.
The new icon represents an evolution of the My Lotteries app icon, maintaining its brand colors and signature shapes while projecting them into a new, three-dimensional space.
This shift symbolizes the brand’s transition into a more dynamic digital world — one that’s engaging yet mindful.
The geometric cubes featured throughout the website’s visual system echo the same concept: they convey solidity, structure, and motion, visually linking the icon’s evolution to the overall graphic identity of the platform.
MyLotteries
Our iconic App.
My Lotteries Play
Our news website
Design process
Visual Identity
Graphic Design
Marketing Visuals
I also curated the design of various seasonal promotional campaigns, ensuring visual consistency with the brand’s identity while adapting the creative direction to each specific theme and time of year.
Graphic Design
Product Design
The new MYLP platform was designed with scalability and evolution at its core. Built as a flexible digital ecosystem, it will gradually integrate new gaming environments such as virtuals, slots, and casino experiences. This forward-looking approach aims to position MYLP as Italy’s leading provider of excellence in the gaming landscape — promoting innovation while ensuring the highest standards of responsible play