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2026

Mobile and Web App

Crafting the Ultimate Game Hub

A new Italian platform for e-draws and digital gaming.

Services

Product Design, UX, UI, Brand Identity

Role

Senior UX Designer

Domain

Gaming, E-Draws

Company

Brightstar Lottery

Visit website

Product Discovery

In 2024 MyLotteries Play was created.

The Italian Lotteries have long been part of the nation’s collective imagination — from Gratta e Vinci to Lotto and MillionDay, these names evoke luck, excitement, and tradition.

Our challenge was to transform this heritage into a modern digital experience, creating a single platform that celebrates the history of these iconic brands while opening the door to new forms of entertainment.
A space where design meets responsibility, and where the joy of gaming is expressed through clarity, balance, and color.

The result is a renewed ecosystem that embraces both the legacy of the past and the possibilities of the future, introducing new categories — slots, casino, virtual games, and cards — all within the framework of responsible gaming.

5

owned brands

100+

Online games

88k

Active users

Design Process

Scalabale Complexity

Architectural foresight was at the core of the platform's layout. The design was conceptualized under a highly scalable framework, engineered to seamlessly adapt as the product ecosystem evolved. At launch (T0), the platform was dedicated exclusively to lottery games. However, the UI/UX was structured to anticipate massive catalog expansions without disrupting the core user experience. Today, this flexible foundation successfully accommodates an entirely diversified offering, naturally integrating new competitive entertainment verticals—ranging from sports betting and virtual sports to slots, casino, and live casino environments.

Design Process

Scalabale Complexity

Architectural foresight was at the core of the platform's layout. The design was conceptualized under a highly scalable framework, engineered to seamlessly adapt as the product ecosystem evolved. At launch (T0), the platform was dedicated exclusively to lottery games. However, the UI/UX was structured to anticipate massive catalog expansions without disrupting the core user experience. Today, this flexible foundation successfully accommodates an entirely diversified offering, naturally integrating new competitive entertainment verticals—ranging from sports betting and virtual sports to slots, casino, and live casino environments.

Scalability for High-Traffic Ecosystems

Designed for a T0 launch with rapid catalog expansion in mind. The UI framework I developed allowed us to scale from simple lotteries to 100+ complex games (slots, casino, virtuals) without increasing cognitive load for our users.

Data-Informed Evolution

Our product evolution is strictly guided by structured user data and advanced tracking systems. By continuously analyzing behavioral metrics and user event streams, I transform raw data into actionable design updates, ensuring that every interface optimization directly aligns with real user behavior and measurable business goals.

Multi-Platform Integration

The true core of this project relies on integrating multiple external providers and diverse back-end platforms. I lead a continuous orchestration effort to unify these fragmented technical architectures into a cohesive front-end experience, ensuring seamless visual consistency and a frictionless user journey across the entire ecosystem

Design Process

Cross-Platform Integration

To deliver a truly ubiquitous gaming experience, the platform was developed with a cross-platform philosophy. Beyond the responsive web interface, the entire ecosystem is fully integrated and optimized for mobile devices, making it available as a dedicated native experience on the App Store. By bridging web and mobile environments, the design ensures continuous engagement and a fluid hand-off for a massive user base, maintaining visual and operational consistency regardless of the touchpoint.

App Store IOS

Graphic Design

Brand Design

A key aspect of the project was the redesign of the brand icon moving from the existing MyLotteries App icon.
The new icon represents an evolution of the My Lotteries app icon, maintaining its brand colors and signature shapes while projecting them into a new, three-dimensional space.

This shift symbolizes the brand’s transition into a more dynamic digital world — one that’s engaging yet mindful.
The geometric cubes featured throughout the website’s visual system echo the same concept: they convey solidity, structure, and motion, visually linking the icon’s evolution to the overall graphic identity of the platform.

MyLotteries

Our iconic App.

My Lotteries Play

Our news website

process pic

Design Process

Visual Identity

Tradition

The colors are inherited from the main game verticals: yellow for Gratta e Vinci, orange for Lotto, blue for 10eLotto, and light blue for MillionDay.

1

Tradition

The colors are inherited from the main game verticals: yellow for Gratta e Vinci, orange for Lotto, blue for 10eLotto, and light blue for MillionDay.

1

Evolution

Color takes on a new dimension of depth and movement.

2

Playfullness

3D design evolves tradition in step with modernity and the playfulness of our environment.

3

Design Process

Marketing Visuals

I also curated the design of various seasonal promotional campaigns, ensuring visual consistency with the brand’s identity while adapting the creative direction to each specific theme and time of year.